42 Discovery Calls Booked in 6 Months for a Video Animation Studio

01The Challenge

Setucom is a video animation studio that produces explainer videos, motion graphics, and brand animation for companies that want to tell their story visually. The work was strong and clients were happy, but the way new business arrived was a problem.

Almost all their pipeline came from inbound leads through the website. When traffic was good, leads came in, and when it was quiet, the calendar went quiet too. There was no outbound motion the studio could turn on to create demand on its own.

They wanted to scale lead generation and build a client acquisition pipeline that did not depend on someone happening to find the website.

The biggest bottleneck was the size of the market. Animation is a service almost any company can use, from a two-person startup to a large enterprise. That sounds like an advantage, but it actually made targeting very hard.

The total market was so wide that outreach to everyone would have been slow and unfocused, and the studio needed meetings booked from the very first month, not after a long discovery phase. So the real challenge was narrowing a huge market down to the segment that would respond fastest and convert best.

• No outbound sales motion or cold email system in place
• Pipeline tied entirely to website inbound, which made growth hard to control
• The founder's LinkedIn presence was underused as a demand channel
• A market so broad that targeting had no clear starting point

02Our Approach

We ran this as three connected services rather than separate campaigns. Cold email, LinkedIn outreach, and LinkedIn content all worked together, so visibility from the content fed warmth into the outreach, and the outreach fed the pipeline.

Finding the Golden ICP

This was the core of the work. Instead of guessing which industry to target across a huge market, we tested. We ran A/B tests and research across multiple segments to see which ones actually booked calls and moved forward.

The clear winner was SaaS and tech startups. These companies have a constant need for explainer videos, product demos, and brand animation, they understand the value of good visual communication, and they move quickly on decisions. Once we focused the outreach there, the results started coming.

That focus is what let us start filling the calendar in the first month instead of waiting on a slow, scattered approach.

ICP Definition & Prospect Research

With SaaS and tech startups as the anchor, we targeted the people who actually own the decision to commission animation work:

• Founders, Co-Founders, CEOs, and Managing Directors
• CMO, Head of Marketing, VP Marketing, and VP Brand
• VP Communications and Brand Director
• Chief Product Officer, VP Product, and VP Product Management
• Product Marketing Manager

Every contact was checked against both the industry filter and the role filter before it entered a campaign.

Email Infrastructure & Deliverability

We set up dedicated sending domains and inboxes, configured them properly, and warmed them before launch. This protected Setucom's main domain and kept emails landing in the inbox instead of spam, holding a bounce rate around 3 percent across the engagement.

Outreach & Content Working Together

We wrote messaging around the marketing and communication problems animation solves, not around the studio itself. On LinkedIn, the founder's content followed an educational approach, leading with insight on animation styles, video marketing, and how brands use animation to grow. The outreach then reached the same audience that was already seeing this content.

• Cold email outreach across tested SaaS and tech startup segments
• LinkedIn outreach to the same target roles
• Educational LinkedIn content published consistently on the founder's profile
• All replies managed and meetings booked by the Creator Wings team

03Results

Over six months, the engine produced steady, qualified conversations from a standing start. The pipeline no longer depended on website traffic. It came in predictably, from outbound the studio now owns.

Cold email turned out to be the most successful source of new business. Once the SaaS and tech startup focus was locked in, it consistently produced the booked calls that website inbound never delivered on its own.

The 81 percent show-up rate points to genuinely qualified prospects, not low-quality bookings that fall through. That is the ICP focus doing its job, since the people booking were the right people from the right companies.

There are also 195 leads currently active in the pipeline, which means the engine is still producing conversations well beyond the meetings already booked.

The founder's LinkedIn presence grew alongside the pipeline. The content reached 56,158 people and pulled 91,270 impressions, a 4,026 percent rise over the previous period. Followers grew 71 percent, with 1,271 new followers joining.

Posts earned 1,027 engagements, including 885 reactions and 85 saves. The strongest post, on animated scenes that shaped the film industry, alone reached 62,466 impressions, which shows how educational content opened the door to a much wider audience.

The strongest part is how the two sides fed each other. Cold email drove the booked calls while the growing LinkedIn brand kept Setucom visible to the same audience. Outreach and visibility compounded instead of working alone, which is exactly what a studio moving off pure website inbound needs.