Ever Wondered How a Debt of Rs 6 Crore Turned into a Rs 1,000 Cr Snack Empire? Meet Amit Kumat's Prataap Snacks

Ever wondered how a debt of Rs 6 crore turned into a Rs 1,000 Cr snack empire? Meet Amit Kumat's Prataap Snacks.

Failed ventures to fortune: Amit's pivot from chemicals to snacks, betting on the unexplored snack market of Indore

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With just Rs 15 lakh from a friend and a 100 sq ft room, the journey of Yellow Diamond began in 2002

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From initial struggles, Prataap Snacks soared, hitting Rs 22 lakh in sales in its first year, eyeing the untapped potential of cheese balls

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Expanding from Indore to Delhi, Amit leveraged empty trucks for cost-effective logistics, challenging established giants

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Launching innovative products and strategic expansions led Prataap Snacks to IPO success in 2017, subscribed 47 times over

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Today, with nine manufacturing units and a vast distribution network, Prataap Snacks celebrates over Rs 1,079.6 Cr in revenue

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